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An Interview with DeLuna Fest Organizer, Scott Mitchell
Sunday, August 19, 2012

An Interview with DeLuna Fest Organizer, Scott Mitchell
by Rusty Odom     Full Article


DeLuna Fest is not just another festival. Not anymore.

The days when music aficionados only had a few options to choose from when it came to large gatherings of music are long gone.

In fact, in the current festival landscape there are over 250 music festivals in the United States of America each year fighting one another for fans’ money.

Since the economy took a dive several years ago, festival business has actually taken off. It’s easier for a music lover to put all their money in a pile and catch two dozen bands they want to see for one flat rate rather than pay for individual shows these days.

With all that said, it’s easy for fans and organizers alike to get lost in the shuffle when it comes to separating one festival from the next.

Sure, there is still a top rung of the ladder. Chicago’s Lollapalooza, Indio, California’s Coachella, Manchester, Tennessee’s Bonnaroo and Austin’s, well, Austin City Limits and South by Southwest all grapple for ultimate supremacy on message boards and parking lots around the country. But the vast majority of festivals don’t fall into that premier echelon and frankly, that’s not the goal. Festivals like Outside Lands, which takes place in San Francisco and boasts headliners like Neil Young & Crazy Horse, Stevie Wonder & Metallica in 2012, and the Hangout Festival in Gulf Shores Alabama, which this year claimed Jack White, Red Hot Chili Peppers and a fast rising Edward Sharpe & The Magnetic Zeros are selling out their allotment of tickets as well.  And if you’re in the business of producing music festivals, the goal is to sell it out, ensuring that the same event is possible the following year.

To read the full article, click on the link above.